Prodairy

Delicious and Premium Quality!

The business consists of entirely locally manufactured products with a key focus on product quality and strong marketing. Having being born out of Probrands, Prodairy is run by a young team of professionals led by a board of directors with over 50 years combined experience between them. Our staff deliver an added measure of enthusiasm, flexibility and service to our customers.

Prodairy was established in 2018 on the back of the successful growth of the dairy division within Probrands. This resulted in the dairy division being unbundled into a standalone business; Prodairy.

Our holistic value chain approach, of farm-to-home, has allowed Prodairy to grow its milk supply and brands through strategic partnerships with farmers, packaging suppliers, transporters, distributors, wholesalers and retailers. Our key focus is to supply quality, affordable, everyday dairy products to Zimbabweans and the region.

Our product basket consists of key value items in the Fast Moving Consumer Goods Market. Prodairy products reach the market through various channels, touching the majority of Zimbabwe's supermarket shelves.  Our brands are favoured in the market and we rank within the top three preferred brands in all the segments that we are in within leading retailers and wholesalers.

Prodairy prides itself on being market leaders in packaging technology and design thereby stimulating the market to follow. We continue to develop our product basket, bringing our Zimbabwean consumers affordable quality.

Our Vision

Prodairy aims to be a well-structured organisation. We manufacture affordable and quality products to create a profitable business in an established and secure environment.

Our Strategy

We strive to build long-term partnerships with our suppliers and customers, and with their support will maximize the potential of our traditional business, through a combination of enhanced service quality, creative marketing, competitive pricing and cost efficiency.

Our Values

Our corporate identity defines the kind of company we are now and the one we need to be in the future. Central to that identity is a commitment to create ways to help customers thrive in a changing environment. To do this we must live our brand values:

  • Trustworthy - we do what we say we will
  • Helpful - we work as one team 
  • Inspiring - we create new possibilities
  • Straightforward - we make things clear
  • Heart - we believe in what we do
     

 

Products

Prodairy products fall into the below categories:

  • Cultured Milk
  • Beverages - Maheu and Dairy Fruit mix
  • Long Life Milk
  • Butter & Cream 

Operating Divisions

The strategic business units (SBUs) within Prodairy are:

  • Ultra High Temperature (UHT) Processing
  • Long Life Milk (LLM)
  • Cultured Milk
  • Dairy Beverages

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