Our Vision, Strategy and Values

Our Vision

Probrands aims to be a well-structured organisation. We manufacture affordable and quality products to create a profitable business in an established and secure environment.

Our Strategy

We strive to build long-term partnerships with our suppliers and customers, and with their support will maximize the potential of our traditional business, through a combination of enhanced service quality, creative marketing, competitive pricing and cost efficiency.

Our Values

Our corporate identity defines the kind of company we are now and the one we need to be in the future. Central to that identity is a commitment to create ways to help customers thrive in a changing environment. To do this we must live our brand values:

  • Trustworthy - we do what we say we will
  • Helpful - we work as one team 
  • Inspiring - we create new possibilities
  • Straightforward - we make things clear
  • Heart - we believe in what we do

We are committed to contributing positively to the public and to a sustainable future.  This is part of the heart of Probrands.

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