About Us

Probrands Private Limited, a registered company in Zimbabwe, is a leader in the country's fast moving consumer goods (FMCG) industry.

Probrands' diverse range of products spreads across over 10 categories.

The business encompasses local manufacturing and value addition with a strong marketing focus. Probrands is run by a young team of professionals led by a board of directors with over 50 years’ experience between them. Our staff deliver an added measure of enthusiasm, flexibility and service to our customers.

Probrands was established in 2007 on the back of down packing basic commodities. As our brand grew in stature and reputation, our outlook to diversify and focus on manufacturing began - our key focus was in supplying quality, affordable, everyday products to Zimbabweans. 

Our product basket consists of key value items in the Fast Moving Consumer Goods Market. Probrands products reach the market through various channels, touching the majority of Zimbabwe's supermarket shelves.  Our brands are favoured in the market and we rank high with Zimbabwe's leading retailers and wholesalers. In addition, we have been awarded Superbrand status but the Marketing Association of Zimbabwe (MAZ).

Probrands prides itself on being market leaders in packaging technology and design thereby stimulating the market to follow. We continue to develop our product basket, bringing our Zimbabwean consumers affordable quality.

Probrands products fall into the below categories

  • Rice
  • Salt & Seasoning
  • Maize Meal
  • Pasta
  • Pulses
  • Kapenta
  • Popcorn
  • Canned Products
  • Milk Powder
  • Cultured Milk
  • Dairy Beverages
  • Long Life Milk
  • Cordials (Probottlers)
  • Carbonated Soft Drinks (Probottlers)
  • Candles
  • Royal Range
  • Royal

Probrands Head Office is proudly based in Ruwa, for more details see the 'Contact Us' page.

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